Christina Blodgett
Associate Creative Director
Art Direction from concept development through production of the Bose 2018 Holiday campaign. In the past, Bose holiday campaigns had been very segmented, with each of the channels having different timelines, different budgets and ultimately doing their own thing. My team and I took it upon ourselves to pitch a holistic campaign idea that would work across Bose digital, retail and social channels. The result was a global campaign with a wildly consistent treatment across touch points.
DIGITAL
Bose.com, homepage
ORGANIC & PAID SOCIAL
RETAIL
Primary window, Edmonton, Alberta, CA
Secondary window, Edmonton, Alberta, CA
Storefront, China