Art direction for the launch campaign of Bose Frames Tempo, sports audio sunglasses for the elite athlete.
Art direction for foundational assets for the launch of the Bose SoundLink Micro bluetooth speaker. This tiny speaker is designed to fit into the fabric of your everyday life and everyday adventures. We wanted to showcase it's portability, ruggedness and durability so we took to the beautiful landscape of Vancouver for our shoot. Working directly with an animation studio, the front end of our video captures the personality of the product through camera and product movements which is then supported by the live action on the back end.
With a completely redesigned SoundTouch app, Bose set out to create an exciting sizzle video to show off it's new clean design and most exciting features. With an upbeat, high energy track and fast cuts, we were able to demonstrate how people can now experience their favorite music, faster than ever with the new app.
Art direction for foundational assets for the launch of the Bose SoundSport Free wireless headphones. The goal was to market these to the serious, everyday athlete. For those that push their limits and need a headphone that can live up to their dedication and intensity. Working directly with an animation studio, the front end of our video captures the personality of the product through camera and product movements which is then supported by the live action on the back end.
Art direction for product photography and renderings.
Music is mood-altering. It’s personal. And Bose sound has an electrifying way of instantly transforming our mood and changing a moment. Bold, high-energy visuals represent energy and life, personality and motion. They are matched by an equally high-energy call-to-action. Together, they awaken the senses and build a feeling of excitement and awakening.